For Kia, 2016 was a year filled with expansion, milestones and new potential. With new product launches, major anniversaries and exciting events and achievements scattered throughout the calendar, 2016 was consumed with excitement, inspiration and gratitude. Read more to learn about some of the highlights of our year!
At the 2016 Consumer Electronics Show (CES) in January, Kia announced the launch of our cutting-edge autonomous technology under our DRIVE WiSE sub-brand. Kia is aiming to bring fully automated cars to the road by 2030 and go as far as realizing fully-connected intelligent vehicles.
As the second part of our 2020 Fuel Efficiency Road Map, Kia also laid out big plans for advancement in eco-technology development and commercialization. The premiere of the Niro is just the beginning of Kiaâ€™s plans to become a leader in the hybrid and green car market.
Kia also had some very meaningful anniversaries to celebrate. 2016 marked the 10th year of Peter Schreyer as Chief Design Officer at Kia. As the man behind our design revolution, Mr. Schreyerâ€™s decision to join Kia marked a significant turning point for the brand and celebrating 10 amazing years together was a very meaningful moment.
We also celebrated our 10-year partnership with the King of Clay, Rafael Nadal. Having formed a relationship early in his career, it was special to talk to Rafa about changing and growing together over the decade.
Events and Achievements
Spirits were high as the UEFA EURO championships returned to Europe this year. As an official partner of the event, we did our part to intensify the excitement by involving fans and viewers in a range of engaging events throughout the competition.
Most recently, our Niro made a cross-country trip across the United States on approximately four takes of gas, ultimately setting a Guinness World Record for fuel efficiency.
As you can see, 2016 was a dynamic year of major strides and achievements for Kia. Upholding our brand slogan, the Power to Surprise, we will be sure to bring more delightful surprises next year. Happy New Year!
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